Visit Kent targets London commuters
Tue 1 June 2010, 9:25 am
Visit Kent has unveiled it is to target London commuters in its next advertising campaign.
(Sourced from Travel Daily.)
It will last three years and is part of a £400,000 investment from Kent County Council.
Kevin Lynes, Kent County Council Cabinet Member for Regeneration and Economic Development, said: “Through the campaign images, award winning photographer Jean - Luc Bénard has changed our perception of Kent as a tourist destination. I look at his shot of Botany Bay and it could be the Algarve.”
“My hope is that this campaign will encourage other people to see this stunning county of ours in a new contemporary light, just as I have.”
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